Project Overview:
I was tasked to update the iconic Lord & Taylor rose photography and rebrand its new store advertising properties. This was a complete 360 rebranding project covering print, digital, broadcast media, and outdoor advertising placements. The new creatives were going to be repurpose as the company' new store opening assets throughout the years.
Client: Lord & Taylor
Category: New store creative asset rebranding
Design Tasks: Homepage banners, dedicated landing pages and promotional sign-up page, store opening teaser and announcement emails, and all creative assets for the mobile version