This project was initiated following the publication of my editorial story in British GQ. Impressed by my work on the GQ editorial layout, the COO hired me to shoot and art direct this project. I was responsible for photographing and supervising the post-production of images, as well as designing advertising materials for outdoor billboards, point-of-sale banners, magazine advertorial pages, and in-store displays. These designs were utilized in all Von Dutch stores and advertising platforms globally.
Client: Von Dutch Brand Apparel
Category: Eyewear launch 360 branding design and photography
Design Tasks: Design and oversee all outdoor billboards and
in-store display advertising collateral from conception to final implementation.